A1’s Managing Director, Jim Richardson, wanted to replace an ageing toner press. After walking us through their highly sensitive applications, he asked for our advice.
We could have pushed a like-for-like solution.
Instead, we provided clarity:
Based on their work profile, a new inkjet system could deliver 20 percent lower five-year costs, despite a higher upfront price.
We backed this up with full test work using their files and stocks.
Even when the samples didn’t meet their microscopic security requirements and the project didn’t proceed, our clarity built trust.
Three months later, Jim called us back.
He said the reason was simple:
“You listened. You wanted to understand, not just sell what you had in your bag.”
From that point forward, we worked collaboratively across A1 and the wider group. Every project started with understanding the work, the sensitivities, and the operational realities — then building solutions together.
That collaborative approach led to:
- Print and finishing projects worth over £1 million
- A trusted partnership that continues today
Secure printing demands absolute confidence:
confidence in uptime, confidentiality, accuracy and service responsiveness.
Because A1 saw that we brought clarity to every decision and collaboration to every project, we earned the confidence to support them across their group for years.
They know we won’t push the wrong solution.
They know we’ll be straight with them.
And they know we’re in it for the long term.